In an effort to extend support to the local businesses that are most impacted by the COVID-19 outbreak, specifically the independent restaurants and nightlife industry-related businesses, Yelp has announced a special ‘Relief Program’. On 20th March 2020, Yelp declared that they will be offering affected local businesses $25M worth of free services.
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How the Relief Program will help
Since independent local restaurants and nightlife businesses are the ones who’ve been most affected by the coronavirus outbreak, Yelp will support them by waiving advertising fees and offering free advertising, products and services.
Restaurants and nightlife businesses that remain open during this time will receive free access to Yelp page upgrades. The idea is to allow these businesses to quickly and effectively communicate important information to their customers through Business Highlights, Call to Action and Connect. It has also been decided that the restaurants will be given free access to Yelp Reservations and Waitlist for 3 months.
$100 in free search advertising will be provided to restaurant clients that offer delivery and/or take out services. Yelp will also be extending support to local independent advertisers in other categories, who are currently finding it difficult to pay their bills.
What you need to do
The best part about this is that the relief program is not just limited to businesses with an active Yelp advertising account. If your business falls in any of the above categories, the best thing for you to do is to check out the specifications of this program and see whether you are eligible.
Even if your business is not a part of the above-mentioned industries but you still think that Yelp can help you out in some way, then we recommend that you reach out to them with your ideas. Since it’s quite clear that Yelp wants to help the businesses that have been impacted by COVID-19, they may be receptive to your ideas.