Newsletters
Google’s Structured Data Testing Tool to Be Replaced
Google recently made an announcement that its Structured Data Testing Tool will be replaced with the Rich Results Tool that is newly out of beta. Here is what Google said in favor of the Rich...
Google’s Structured Data Testing Tool to Be Replaced
Google recently made an announcement that its Structured Data Testing Tool will be replaced with the Rich Results Tool that is newly out of beta. Here is what Google said in favor of the Rich...
Google Adds ‘Black-Owned’ Attribute to Google My Business
On July 30th, Google launched the new Black-owned attribute on Google My Business. Just as businesses can tag themselves as ‘veteran-led’ or ‘women-led’ in the Highlights section of their listing,...
Google Maps Profiles Get Interesting as Google Integrates Social Features
Google has always tried to create a social media platform that generates the same level of buzz as platforms like Facebook and Instagram. In what proves to be yet another shot at creating a social...
Google is Rolling Out ‘Google Screened’ Local Service Ads to More Businesses
Google’s Local Service Ads is nothing but a locally focused, simplified, pay-per-lead program available to specific industries. To take part, businesses must go through a screening process where...
LOCAL SEO’S MOSTLY FOCUS ON LINK BUILDING & CONTENT DEVELOPMENT – A STUDY
In addition to using organic tricks, around 80% of local marketers are buying ads on Google. This figure is almost 10% more than last year, as revealed by a MOZ survey of 1,300 local marketing...
THE ALMOST ABANDONED GOOGLE MESSAGING GETS SOME GREAT USABILITY UPGRADES
Google My Business’s messaging feature allows users to directly message businesses from their Google Maps listing, and has been a mainstay for quite some time. However, its use has been...
GOOGLE ROLLS OUT FOUR NEW ATTRIBUTES TO GOOGLE MY BUSINESS
With an aim to help businesses to better serve users limited from in-person transactions due to COVID-19, Google recently introduced the following four attributes that now appear in a business’s...
BING REVEALS ITS RANKING FACTORS IN UPDATED WEBMASTER GUIDELINES
Bing’s Webmaster Guidelines, which have remained the same since 2012, were recently updated. The updated guidelines detail the changes they have made to the search engine and what the modern search...
Analyzing Google’s May 2020 Core Update
Google's recent major Quality Core update rolled out on 4th May, causing more stir in the search results compared to its last two updates. As a result, some sites were rewarded for their overall...
User Experience To Be A Ranking Factor By 2021, Promises Google
Google recently announced a new initiative called “Web Vitals”. This was created to help websites learn and improve their important user experience metrics. If this is new to you, we suggest you...
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