Think you’ve mastered the art of keyword discovery with your trusty SEO tools? It’s time to venture beyond familiar terrain. The most lucrative keywords, that drive not just traffic but real revenue, are often hidden in places you might not have thought to look.
The True Goldmine: Conversions Over Volume
While tools like Google Keyword Planner offer valuable insights, they often emphasize search volume and intent, not necessarily the keywords driving your revenue. The real treasures are those phrases that bring in relevant traffic that leads to actual sales and conversions.
Key Conversion Metrics for SEO Success:
- Sales and leads
- Email and SMS subscriptions
- Increased page views driving CPM revenue
- Downloads (apps, ebooks, info products)
- Engagement metrics (phone calls, live chats, free trials)
Tailoring Keywords to Customer Interests
Understanding your customers’ specific interests is crucial. Take, for example, the fitness industry. Knowing whether your audience is more interested in yoga, high-intensity interval training (HIIT), weightlifting, or running can dramatically refine your keyword targeting. Each of these fitness areas has its own unique set of keywords and audience. By pinpointing the specific interests and needs of your customer base, you can tailor your SEO efforts to directly reach the most relevant and engaged segment of your market.
Leveraging Referring URLs for Insightful Data
Pay close attention to the traffic and conversions from referring URLs. These can provide a goldmine of information on keywords and phrases that actually convert, often revealing opportunities that standard SEO tools might miss.
Don’t Underestimate Customer Surveys
Customer feedback is invaluable. Regular surveys can reveal unmet needs and interests, guiding you to high-intent keywords that your audience is actively searching for.
PPC Data: A Treasure Trove for Keywords
Finally, don’t overlook your PPC data. Where your ads appear, the topics that drive conversions, and even YouTube video chapters can offer a wealth of ideas for high-converting keywords.
The path to discovering high-conversion keywords goes beyond traditional SEO tools. Dive into customer surveys, analyze referring URLs, and explore PPC data for deeper insights. Align your keyword strategy with conversions and watch your business grow!