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The rivalry between Google & Bing has been on for around a decade now, with each search engine carving their niche in the market. However, it seems like the rivals have now joined forces as two crucial spots within Bing’s properties are now directly tied to Google.

Heart of the Matter

It started with a new beta feature that allows you to import your website into Bing’s Webmaster Tools without a hassle if you are already verified within Google Search Console.

bings-webmaster-tools

Later, on August 30th, we saw a reporting of a new Sync option (Sync with Google My Business) being available within Bing Places Accounts. You can make use of this option once you have logged into Bing Places for Business and picked a location to work on.

sync-with-google-my-business-img

The feature is currently enabled only for users who have a maximum of 10 businesses in their Google My Business Account. This means the feature is not for those who manage more than 10 businesses in their Google My Business Account.

Actionable Strategy

This partnership between Google and Bing might seem weird to many, but the latest features are a step in the right direction. It is now less time consuming and hassle-free for users to verify businesses as well as easier to research within both sets of Webmaster Tools. Although the feature is still in its initial stage, we expect some more features, like Syncing for users who manage more than 10 businesses, to be launched sooner than later.

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