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Pay per click (ppc) updates for September 2019

by alphaseo | Sep 26, 2019 | 2019, September

  • Improve the performance of your Google Ad campaigns with Google’s newly introduced seasonality adjustment for smart bidding.
  • Now you can ensure you don’t go over your media spend budget with advanced Google Ads
    script.
  • Google launched a new smart bidding strategy at Google Marketing Live to help you maximize
    the conversion value of your campaigns.
  • Amazon advertising makes a few updates to Sponsored Products automatic targeting & product
    targeting to help you maximize your campaign results.
  • Learn how to see and control the data the apps & the website share with Facebook.
  • Here’s your guide to find out how your conversion rate compares with Conversion Rate
    Benchmarks.
  • From September 17, 2019, all search & shopping campaigns will be switched to standard delivery
  • Do you think Google Text Ads are being truncated more often than not these days? Get all the insight here.
  • Google makes in-app inventory more measurable through the IAB Tech Lab’s Open
    Measurement standard.
  • Google announces support for price extensions in Google Ads scripts that will allow adding details about your business’s offerings.
  • Want to know how to add availability countdown to your Google Ads? Click here.
  • Here are three tactics to fine-tune your keyword strategy for Advertising on Amazon.
  • Google Ads introduces new improvements in its recommendation tab, making it much more user-friendly & sophisticated.
  • Google makes Google Ads more user-friendly with newly introduced gallery ads (beta) available in 11 languages.
  • PromoteIQ – An e-commerce advertising vendor is now acquired by Microsoft.
  • Here’s everything you need to know about the latest updates to several of Facebook’s campaign creation & management tools
  • Here is your guide on how Google Ads’ new keyword selection preferences work.

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