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Pay per click (ppc) updates for march 2020

by alphaseo | Mar 17, 2020 | 2020, March

Here’s a collection of what’s happened in the Pay-Per-Click world in the last month.

  • In a new move, Google introduces four new major life events & expands it to display ads.
  • Andrew Lolk, a PPC expert, brings to you the pros & cons of automated bid management for Google Ads.
  • Microsoft Advertising introduces two new Microsoft solutions to empower retailers: Microsoft PromoteIQ & Microsoft Bing for Commerce.
  • Track offline conversion data in Microsoft Advertising & get engaging with your business from ads.
  • Now advertisers can create Responsive Search Ads through Microsoft Advertising, online, using Microsoft Advertising Editor or with the Microsoft Advertising API.
  • Google Ads is adding bid simulator support for the Target ROAS bid strategy & a new budget simulator to help businesses maximize conversion & conversion value as wel.
  • Google Ads releases a new beta called Custom Dimensions & here’s how to use it.
  • PPC expert Aaron Levy shares insights on effectively how to structure accounts to use automation effectively.
  • Google Ads collaborates with Zapier. Now advertisers can automate Google Ads conversion imports with Zapier
  • Tinuiti releases Amazon Ads Benchmark Report Q4 2019.
  • From May 2020, accelerated delivery will no longer be available for Display, Video, App, and Hotel campaigns. All Google Ads campaigns will now be using improved standard delivery.

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