There was some discussion on Twitter last month about an update in the Help Center that suggested that the description field in Google My Business played a part in helping you rank better.
We tested it ourselves and found that the description field has ZERO impact on your ranking in the 3 Pack. And this is how it should be; because if Google makes ranking a cakewalk, the results would be nothing short of mediocre, and that would be bad for both Google and its users.
The document read as follows:
We got in touch with Google to bring misleading information to light, and a day later, the part at the top was removed. The removed excerpt was:
“Think about the words customers would type to find your business, and make sure that your listing actually includes those keywords within it.”
The new and updated text read:
Our take on this:
Although the information is still unclear and misleading, we are sure Google will keep updating to give a clear understanding that using a ton of keywords is not the way to improve rankings.