In the latest announcement, Microsoft said that Bing Search is now the default search engine for OpenAI’s ChatGPT.
In this announcement, Yusuf Mehdi, VP at Microsoft, stated, “ChatGPT will now have a world-class search engine built-in to provide timelier and more up-to-date answers with access from the web. Now, ChatGPT answers can be grounded by search and web data and include citations so you can learn more—all directly from within a chat. The new experience is rolling out to ChatGPT Plus subscribers starting today and will be available to free users soon by simply enabling a plugin that brings Bing to ChatGPT.”
Further, he added, “As we talked about today at Build, Microsoft, and OpenAI are jointly committing to support and grow the AI plugins ecosystem by embracing interoperability. This means developers can now use one platform to build and submit plugins that work across both consumer and business surfaces, including ChatGPT, Bing, Dynamics 365 Copilot, Microsoft 365 Copilot, and Windows Copilot.”
To read the rest of the announcement and to learn more about how Microsoft is accelerating the Bing ecosystem and supercharging with plugins, and integrating Bing across Microsoft’s copilots, click here.
Considering the approaching update, here are some suggested approaches:
- Generate High-Quality, Relevant Content – Create high-quality, relevant content that resonates with your target audience, as this remains a crucial factor in improving search rankings.
- Boost Rankings with Long-Tail Keywords – Utilize long-tail keywords, which are less competitive and more specific, increasing the chances of ranking for targeted searches.
- Write Clearly for Google’s Generative AI – Ensure your content is well-written and easily comprehensible to accommodate Google’s new generative AI capabilities.
- Enhance Engagement with Multimedia Content – Incorporate multimedia content, such as images, videos, and infographics, as Google’s generative AI can process and understand such media, making your content more engaging and informative.
- Keep up with SEO Trends – Stay updated with the latest SEO trends, as Google frequently updates its algorithm. Remaining informed about emerging trends will help you adapt and optimize your strategies effectively.
By implementing these approaches and closely monitoring the developments, we can navigate the impact of Google’s search upgrades and continue to optimize our SEO efforts.