Google recently launched “Shops” to help customers with their shopping-related queries. The initial search result shows only three shops but users can expand the results to view more merchants. The results are based on organic search ranking.

Google has further enhanced its shopping-related results by including the unpaid, organic listings, introducing a “Deals” section, and other such significant integration. These updates are important to the retailers because their businesses now stand a chance to attract more customers and drive traffic.

Points to Remember

  • Try to rank well in the organic SERPs by optimizing your site.
  • Focus on Google’s other Shopping Channels to gain better visibility.

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