As known to most SEO experts out there, Google renamed Google My Business to Google Business Profile last year while also rolling out more support for managing a business profile. Going a step further, the search engine giant has now launched another feature that is bound to give small businesses operating out of homes a reason to be happy.
Google Business Profile now features a toggle that will allow businesses to hide their business address from customers if they wish to do so.
The screenshot above shows the businesses can now toggle ‘Show business address to customers’ on and off.
Why Is This Important?
This recently launched support feature is perfect for entrepreneurs operating virtual businesses that aren’t tied to a physical location. It can also prove to be quite helpful for all those home-based service operators who wish to avoid customers visiting.