In an effort to expand its e-commerce capabilities, Facebook rolled out Facebook Shops, which enables businesses to set up shop on Facebook. This summer, they’re also planning on introducing Instagram Shop for businesses in the US. This move is being introduced as “a new way to discover and buy products you love in Instagram Explore.”
Both Facebook Shops and Instagram Shop will enable businesses of all sizes to set up online stores through their Facebook and Instagram accounts.
The Idea Behind This Move
As per Facebook’s announcement, Facebook Shops is designed to make it easy for sellers to set up an online store that can be accessed by users on Facebook and Instagram. Businesses can choose the products they want to feature, and can customize the look of their online store with a cover image and accent colors.
In their own words,
“People can find Facebook Shops on a business’ Facebook Page or Instagram profile, or discover them through stories or ads. From there, you can browse the full collection, save products you’re interested in and place an order — either on the business’ website or without leaving the app if the business has enabled checkout in the US.”
If and when customers wish to connect with the businesses to ask questions, get support, track orders, etc., they can do so through WhatsApp, Messenger, or Instagram direct messages. This service is designed to be a mobile-first experience for both sellers and buyers, and is free to use.
During these times, when a strong digital presence is considered a means of survival for almost all businesses, this service is certainly a new avenue worth exploring. If you are into e-commerce and your business has a Facebook page or an Instagram account, you should definitely try setting up your store on these platforms!
Need help setting up your store? Get in touch with us for assistance.