In the previous month, Google published a new help document, to assist you in navigating your Google Business Profile (GBP) regulations. If you happen to be a GBP Merchant, it’s likely that you received an email notification about this update.
In their Overview of Google Business Profile policies, Google emphasizes on the importance of ensuring that all content you add to your Business Profile accurately represents your location and adheres to their provided policies and guidelines. In cases where these rules are violated, Google will proactively take action, which could involve restricting the display of content or limiting access to your profile or merchant account.
This comprehensive guide goes on to offer detailed insights into some key areas of Google’s policies and provides explanations for common issues that merchants may encounter. These topics include:
- Prohibited and restricted content
- Account level restrictions
- Eligibility
- Ownership
- Posting restrictions
- Reasons why submitted content may be rejected
- Other reasons content may fail to publish
It’s important to note that while this document provides valuable information, it doesn’t cover every aspect of Google’s GBP policies and guidelines. For a more comprehensive understanding, Google encourages you to refer to their complete list.
Final Takeaway
If you’re a Google Business Profile merchant, especially if you’re new to the platform, we highly recommend dedicating some time to studying the help document. It will help you navigate the GBP landscape more effectively and ensure you comply with Google’s policies.