To help businesses grow their eCommerce site, Google developer advocate Alan Kent recently hosted a video that outlines “8 tips” for SEO-optimizing an eCommerce site.

Here are the 8 tips that Alan believes will help you:

Tip 1: Make sure you have the technical basics in place – You need to ensure your URLs and internal links are friendly to crawlers. Check out Designing a URL structure for E-Commerce Websites on Google Search Central for advice on how to design URLs for your website.

Tip 2: Create content relevant to users at different stages in their shopping journey – To check the breadth and quality of your site, think about likely searches by shoppers at different stages in their shopping journey. Once you have a set of queries, try them out. Does your site come up well- positioned? What about your competitors?

Tip 3: Be sure to mark up your product variant pages correctly – Product variants are when you have multiple colors or sizes of the same product. Informing Google of the relationship between the product pages can help Google better understand your site content. The URL Inspection tool can also be used to check the status of individual pages.

Tip 4: For sales events that occur regularly, use the same URL across all event occurrences – This can help Google understand and trust the purpose of such pages. To identify problems, check the URL for promotional event pages on your site.

Tip 5: The “performance” of your web pages matters – Performance is important to users, as a page that takes too long to load may be abandoned by them. It is also an important Google ranking signal. It can be particularly important if you use the same supplier-provided product description as other sellers online. The PageSpeed Insights report is useful for checking the performance of the web page.

Tip 6: Wait for it – Be patient to see the results. SEO, unfortunately, is a long game. Some ranking signals may take months to change. Worse, there is no guarantee of success. While it may take months to reap the benefits of a content creation strategy, it does not mean there is nothing you can do until then.

Tip 7: Seek professional help for your website – If you have done your best to improve your site but are still not getting the results you want, we’re here to provide expert SEO advice.

Tip 8: It’s all about the user – The ultimate goal for Google Search is to put the best possible content in front of the users. Algorithms change over time, but the ultimate goal does not. It does not mean you should not measure your site’s performance. It is still recommended to use tools such as Google Search Console and Google Analytics to collect data on your site.