JUNE TURNED OUT TO BE AN ACTION-PACKED MONTH FOR GOOGLE!

The month of June saw SEOs scrambling to keep up with a number of updates rolled out by Google, namely core, page experience, and spam updates. These updates also had SEOs scratching their heads, trying to figure out the exact cause of the change in rankings While the...

A SIMPLE GUIDE TO LOCAL SEO STRATEGY

Have a business that serves a specific location? It is important to develop an SEO strategy that can help you target local customers and rank higher in Google search. While all businesses can benefit from search engine optimization, certain industries like the...

WHY YOU NEED TO START PAYING ATTENTION TO CORE WEB VITALS

Google has always placed a great deal of importance on User Experience (UX). In fact, every Google algorithm update has been about ensuring that users can gain access to user-friendly, relevant results quickly. Now, with the introduction of Core Web Vitals, UX will...

HOW TO TAKE ADVANTAGE OF THE GOOGLE PAGE EXPERIENCE UPDATE

To understand how a user will perceive the experience of a specific web page, Google will evaluate a set of signals. This includes existing Google Search signals such as mobile-friendliness, safe-browsing, HTTPS, and intrusive interstitial guidelines. It also includes...