Facebook offers $100 million cash grants to small businesses following covid-19 outbreak

Facebook offers $100 million cash grants to small businesses following covid-19 outbreak

alphaseopros5, May, 2020 2020 , May

The COVID-19 outbreak has severely impacted the global economy, including small businesses. Considering this, Facebook has promised to reward $100 million in cash grants to 30,000 businesses across the world.

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“Facebook is offering $100M in cash grants and ad credits for up to 30,000 eligible small businesses in over 30 countries where we operate. We’ll share more details as they become available.”

How to apply?

For more information on the grants process and/or to fill in the application, visit this page, scroll down and click the ‘Sign up for updates’ button.

You can also check out some amazing tools and checklists that your business could leverage at the new Facebook COVID-19 resource hub.

Here’s a resilience toolkit with the best practices, tools and a self-assessment to help protect your business from interruptions. And a quick action guide to help minimize downtime and develop plans for emergency response.

Also, communicating with customers may be disruptive in this situation. Using these customer service resources you can learn how to quickly provide your customers with relevant support.

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Yelp gives affected local businesses free services worth $25m

Yelp gives affected local businesses free services worth $25m

alphaseopros5, May, 2020 2020 , May

In an effort to extend support to the local businesses that are most impacted by the COVID-19 outbreak, specifically the independent restaurants and nightlife industry-related businesses, Yelp has announced a special ‘Relief Program’. On 20th March 2020, Yelp declared that they will be offering affected local businesses $25M worth of free services.

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How the Relief Program will help

Since independent local restaurants and nightlife businesses are the ones who’ve been most affected by the coronavirus outbreak, Yelp will support them by waiving advertising fees and offering free advertising, products and services.

Restaurants and nightlife businesses that remain open during this time will receive free access to Yelp page upgrades. The idea is to allow these businesses to quickly and effectively communicate important information to their customers through Business Highlights, Call to Action and Connect. It has also been decided that the restaurants will be given free access to Yelp Reservations and Waitlist for 3 months.

$100 in free search advertising will be provided to restaurant clients that offer delivery and/or take out services. Yelp will also be extending support to local independent advertisers in other categories, who are currently finding it difficult to pay their bills.

What you need to do

The best part about this is that the relief program is not just limited to businesses with an active Yelp advertising account. If your business falls in any of the above categories, the best thing for you to do is to check out the specifications of this program and see whether you are eligible.

Even if your business is not a part of the above-mentioned industries but you still think that Yelp can help you out in some way, then we recommend that you reach out to them with your ideas. Since it’s quite clear that Yelp wants to help the businesses that have been impacted by COVID-19, they may be receptive to your ideas.

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Google will switch to mobile-first indexing 1 for all websites by September 2020

Google will switch to mobile-first indexing 1 for all websites by September 2020

alphaseopros1, Apr, 2020 2020 , April

Through emails, Google is issuing notices about the problems it’s facing when trying to enable mobilefirst indexing for some sites. These emails also read, “Google expects to apply mobile-first indexing to all websites in the next six to twelve months.” Have a look at the screenshot:

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google-serach-console

In a recent announcement, Google has now confirmed that it will completely switch over to mobile-first indexing for all websites by September this year.

Mobile-first indexing was first introduced by Google in November 2016, and by December 2018 half of the sites in Google’s search results were from mobile-first indexing. This basically means that Google crawls websites through the eyes of a mobile-browser and uses that mobile version indexing and ranking.

The prime reason why Google is sending these emails to sites that have not yet been moved to mobilefirst indexing is to advise them on what they need to fix first in order to become mobile-first indexing ready.

Our take on this:

When you receive any such notice, you should read it and take action quickly. Failing to do so might impact the indexing and ranking of your web pages in Google. As always, if you need any assistance with making your website mobile-ready, we are here to help!

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Myth busted: google my business description has 2 no effect on ranking!

Myth busted: google my business description has 2 no effect on ranking!

alphaseopros1, Apr, 2020 2020 , April

There was some discussion on Twitter last month about an update in the Help Center that suggested that the description field in Google My Business played a part in helping you rank better.

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We tested it ourselves and found that the description field has ZERO impact on your ranking in the 3 Pack. And this is how it should be; because if Google makes ranking a cakewalk, the results would be nothing short of mediocre, and that would be bad for both Google and its users.

discribe-your-business

The document read as follows:

We got in touch with Google to bring misleading information to light, and a day later, the part at the top was removed. The removed excerpt was:

“Think about the words customers would type to find your business, and make sure that your listing actually includes those keywords within it.”

The new and updated text read:

google-updated-its-internal-document-on-ranking

Our take on this:

Although the information is still unclear and misleading, we are sure Google will keep updating to give a clear understanding that using a ton of keywords is not the way to improve rankings.

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Scraped content? It’s not worth losing 3 your sleep over it!

Scraped content? It’s not worth losing 3 your sleep over it!

alphaseopros1, Apr, 2020 2020 , April

What is Scraped Content?

Scraped Content is the content that is copied from other places on the web and pasted on a particular website as if it belonged to the site owner. For well over 15 years, scraping has been predominantly active.

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Heart of the matter

Recently, Google’s Webmaster Trends Analyst – John Mueller said on Twitter that he wouldn’t lose sleep over people scraping copyrighted content. He wrote, “there’s a lot of scraped content out there which has minimal visibility, it’s not always worth losing sleep over it.”

John tweeted the following:

twitter-screen-shot

Our take on this:

Many times when websites publish their articles, it is scraped almost within seconds. Such scraping is automated scraping, the rest use it for articles and newsletters, days later. Scrapping happens, and it is normal. People do copy and paste.

Back in 2011, Matt Cutts shared a video on Stolen Content Outranking You. Later in 2013, we understood that if you get penalized, then it is possible that Google may rank the stolen content above your original work.

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Bing webmaster tools gets an upgrade!

Bing webmaster tools gets an upgrade!

alphaseopros1, Apr, 2020 2020 , April

Bing Webmaster Tools, which were often reported to be slow and outdated, just got a serious upgrade. The new and improved Bing Webmaster Tools portal, which was earlier released to a select group of users, was set to be made accessible to all users by the first week of March 2020.

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The idea behind this new development

According to Bing’s blog post, the backend datastore has been updated to improve data extraction and the user experience has been redesigned in an effort to make it more intuitive and user-friendly. Moreover, it states that the portal’s responsive design offers users the flexibility to access it across devices.

announcing-the-new-bing-webmaster-tools

In their words, “The refreshed portal is being built with key principles of keeping the design Cleaner and Responsive with Faster and more Accessible tools.”

Key features of the upgraded webmaster tools portal

The new portal is said to have 3 key features:

  • Backlinks – The new Backlinks report that features in the refreshed portal is the Inbound Links report integrated with the Disavow links tool.
  • Search Performance – Page Traffic and Search Keywords reports have integrated to become the new Search Performance report.
  • Sitemaps – The new Sitemaps page is the refreshed version of the previous Sitemaps page.

Final Takeaway

Now would be the best time to get familiar with the new portal. It is being said that it will only be a few weeks before they start deprecating the functionality from the old portal. Users that use webmaster APIs to get data programmatically, can continue doing so as the Webmaster APIs will remain as-is.

Bing invites users to leave their feedback on Twitter and Facebook, and raise a service ticket with their support team is they encounter any issues with the new portal.

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