No more review stars for /local business & /organization markup

No more review stars for /local business & /organization markup

alphaseopros26, Oct, 2019 2019 , October

A new development by Google now denies businesses the right to add review markup for themselves. It was announced on 16th September that the review stars that appear in the search results will now be managed algorithmically only; they will no longer include reviews from the /LocalBusiness and /Organization markup.

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The Idea Behind This New Development

The reasoning provided by Google for this move is that the reviews are meant to be unbiased. When an entity like a business or an organization gets to add a markup and control the reviews about themselves then the reviews end up becoming “self-serving”.

Henceforth, only the following markups qualify for review stars

How This Affects Your Business

It now becomes even more vital to ensure that your customers are specific about the product or service that they review. Mentioning the specific product or service name will enable you to use the review within the /Product markup, thus getting you those review stars. You must also remember to use aggregate review markup within all the above mentioned relevant markups types.

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Don’t want to lose your ability to message customers? Start using the GMB app

Don’t want to lose your ability to message customers? Start using the GMB app

alphaseopros26, Oct, 2019 2019 , October

Here’s yet another reason to start using Google My Business app. Post November 15th, the feature that enables you to message your customers through Google My Business listing will be available on the app. Google sent out an email explaining this new development:

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“On November 15, messaging will move from SMS to the free Google My Business app. This means you’ll no longer receive an SMS when customers reach out to you.

To keep getting messages from customers, simply complete the following steps:

  • Download the free Google My Business app
  • Log in with your Google account
  • Tap the ‘Customers’ tab
  • Select ‘Messages’
  • Tap ‘Turn on messaging’

Once that’s done, you’ll only receive and respond to all messages in the app – not via SMS. Also, you’ll be able to customize your welcome message, receive notifications, and add your employees to help respond quickly to customers.

The Google My Business app also lets you update your business hours, add photos, respond to reviews, and create posts.”

Takeaway: If you have a Google My Business listing, download the app right away from the Google Play Store or Apple Store. The functionality may continue to switch from the online interface to the app. This clearly indicates that you should start getting a hang of it and get your clients to use it as well.

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Facebook and Instagram likely to hide like counts

Facebook and Instagram likely to hide like counts

alphaseopros26, Oct, 2019 2019 , October

Social networking platforms Facebook and Instagram, both are considering removing the like counts from their posts. Starting from Australia, they will expand to other countries depending on how things go. As reported in Techcrunch, users posting the content will be able to view their like counts but it won’t be displayed publicly.

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“We are running a limited test where like, reaction and video view counts are made private across Facebook”, a Facebook spokesperson says. “We will gather feedback to understand whether this change will improve people’s experiences.” If this test improves people’s sense of well-being without affecting user engagement, it could expand to more countries or even roll out to everyone. However, no further tests are currently scheduled.

Image Source: techcrunch.com/2019/09/26/facebook-hides-likes/

  • Download the free Google My Business app
  • Log in with your Google account
  • Tap the ‘Customers’ tab
  • Select ‘Messages’
  • Tap ‘Turn on messaging’

Our Takeaway: Whether users are happy with this change or not, only time will tell.

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Pay per click updates for October 2019

Pay per click updates for October 2019

alphaseopros26, Oct, 2019 2019 , October
Speculations of google and bing joining forces increase as their webmaster tools & local platforms work together

Speculations of google and bing joining forces increase as their webmaster tools & local platforms work together

alphaseopros26, Sep, 2019 2019 , September

The rivalry between Google & Bing has been on for around a decade now, with each search engine carving their niche in the market. However, it seems like the rivals have now joined forces as two crucial spots within Bing’s properties are now directly tied to Google.

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Heart of the Matter

It started with a new beta feature that allows you to import your website into Bing’s Webmaster Tools without a hassle if you are already verified within Google Search Console.

bings-webmaster-tools

Later, on August 30th, we saw a reporting of a new Sync option (Sync with Google My Business) being available within Bing Places Accounts. You can make use of this option once you have logged into Bing Places for Business and picked a location to work on.

sync-with-google-my-business-img

The feature is currently enabled only for users who have a maximum of 10 businesses in their Google My Business Account. This means the feature is not for those who manage more than 10 businesses in their Google My Business Account.

Actionable Strategy

This partnership between Google and Bing might seem weird to many, but the latest features are a step in the right direction. It is now less time consuming and hassle-free for users to verify businesses as well as easier to research within both sets of Webmaster Tools. Although the feature is still in its initial stage, we expect some more features, like Syncing for users who manage more than 10 businesses, to be launched sooner than later.

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Bulk review management – another feature introduced by google my business

Bulk review management – another feature introduced by google my business

alphaseopros26, Sep, 2019 2019 , September

Businesses with multiple locations often have a hard time managing their customer reviews. Responding to each and every review, from each and every location can be taxing. Google My Business’ recent local updates roll out revealed that now you can easily manage your reviews on the same page.

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google-review-img

This new inclusion will enable seeing and replying to reviews across multiple listings on a single page. This might seem like a tiny little addition but it will drastically reduce the time needed for review management for multi-location businesses.

Things to Note

  • Organization accounts do not have this feature as of yet.
  • Replying to reviews from third-party sources isn’t allowed.
  • You can respond to reviews and see them organized into location groups only after your listing is verified.

Final Takeaway

Getting started is quick and easy. All you need to do is visit https://business.google.com/reviews and follow the instructions given.

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